Why Google Adsense CPC Reduced? How To Overcome?

Advertising Price up or down is very normal thing, especially for Google Adsense publisher. Many people think that what has been done by Google to reduce the cost per click price (CPC), In fact is not the case. Google will control all of the clicks price via SmartPrice, but this does not mean that Google intends to reduce the income of your sites, because google Revenue reduced too while your income dropped. To do so just to let advertisers’ investment more effective.

So, you may ask: why my adsense price reduced or dropped?

1. Advertisers adjust prices

This is the most unworthy complained reasons for lower prices. Because advertisers will be priced according to budget adjustments, and the usual principle is that the beginning of a day Price high, Price high when the week start, price high at the early month, high priced when festivals.

2. Too many invalid clicks causes low Google Adsense Unit Price

The invalid click is refers cannot give the advertisement host to have the actual benefit click, including user late, induction click, compulsion click as well as other malicious click, this continuously all advertisement advocates peace the promulgator most matter of concern.The invalid click filtration condition has very much very many, I thought the quite important judgment content .
1st, identical computer identical IP clicks on
2nd, identical computer different IP many times in certain time clicks on
3rd, different computer identical IP many times clicks on
4th, the identical computer different IP orderly click massively
5th, the different computer identical IP orderly click
6th, through the commonly used anonymous proxy server click
7th, the high click rate
8th, the neighbor IP section has clicked on
9th, massively, not the normal click behavior, for instance the machine or the procedure simulation clicks on

3. SmartPrice

1st, Many factors determine the price of an ad – More than conversion rate goes into determining the price of an ad: the advertiser’s bid, the quality of the ad, the other ads competing for the space, the start or end of an ad campaign, and other advertiser fluctuations.
2nd. Clickthrough rate doesn’t affect advertiser return on investment (ROI) – The percentage of clicks that convert for an advertiser is the most important factor in an advertiser’s ROI, so it’s not only possible, but common, to have a low CTR and a high advertiser conversion rate.
3rd. Google doesn’t make money from ’smart pricing’ – In fact, we make less money, since the cost to advertisers is reduced in order to provide a strong ROI. Ultimately, this leads to higher payouts for publishers by drawing a larger pool of advertisers and rewarding publishers who create high quality sites.
4th. Remember the old chestnut: “Content is King” – The best way to ensure you benefit from AdSense is to create compelling content for interested users.

4. The location and intended of the users

The cost per click depends on the location and intended appearance of the advertisement. That is, if you intend to put the advertisement such that the internet user may be able to know that it is really an advertisement, you will probably get a higher cost per click rather that designing your advertisement to deceive the internet user that it is part of your content. A scrapper site, as most of the webmasters called them, use these strategy. Trying to blend the advertisement to the content of their website that is solely created for Adsense advertisement purposes.
My advise is to design the adsense advertisement such that it doesn’t seem to deceive the internet user that it is part of your content.
How to do that?
1.) Place it away from your content but not very far, maybe just put it in a different cell or table.
2.) Dont camouflage your Adsense to the design of your website.

5. the number of advertisement

CPC depends on the number of advertisement. Google allow publishers to put up to 3 contextual advertisement, 2 searchsite, and 1 link ad in one page. And some of the publisher fully utilize that for the expectation that it will increase their number of clicks and thereby increase their revenue. But I think it will not work. What it surely does is it totally degrades the quality of your website thereby annoyed your users and make them not anymore interested in your website and all its content. Therefore, it will not help you achieve goal of having more clicks. But even if you gain clicks out of that overwhelming number of advertisements, I`m very sure it has low CPC.
Why?
Simply because of having so much advertisements, you are also advertising advertisement from a low CPC bidder together with the higher one. If you will just put atmost 4 advertisements (banner) you are so much sure that these for advertisers are the first four highest bidders and surely has high CPC.

6. New site Effect

This is google’s characteristic, treat good for newbies. New site will quick get a good rank on google search engine, but soon dropping day by day unless the webmaters perform a goos SEO.
Google Adsense is same as goole search engine. When a new adsense publisher approved, regardless of what ads matching, even in different languages or no related theme, always get a high ad price. We can conside this as a promotional method, so that the new publishers have more interest in participating in this advertising program. The new site effect will last several weeks, even more than 1 month. So, many webmaters launch new site Constantly, when the price reduced, a new site launched.

7. Your host health and speed

Regardless of search engines or Google Adsense required the good stability of the site. If your site can not access very often, not only it won’t get a good rank but also low-priced adsense CPC.